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| Atomy, What Would It Take to Become a100-Year Old Company? |
艾多美承諾會員，成為一家100年的公司，需要的條件有什麼？
- 有效地超越客戶獲得客戶的認可
LG經濟研究所最近發布了一份名為“公司可持續發展的條件”的報告，指出為了繼續發展到未來，必須滿足以下6個條件：
- 1. 持續更新業務模型 /Continuous Update of the Business Model
人們不能假設今天的客戶和競爭對手明天甚至一年後都會保持不變。公司當然應該制定和應用新戰略，以跟上不斷變化的客戶群。公司也應採用新方法來擊敗競爭對手。儘管Atomy的客戶和競爭環境發生了變化，Atomy始終堅持使用Atomy始終如一的原則。這就是Atomy的絕對質量絕對價格原則，其主要業務目標是其成員的成功。Atomy試圖掌握市場趨勢並迅速適應變化，根據客戶需求為客戶帶來新產品。Atomy還試圖通過實施新的和創新的服務來支持其成員取得成功，例如Easy＆Easy的服務，並透過更完善的IT設備強化商業網絡的服務。
- 2. 重大資產不等於公司的競爭優勢/Material Assets Do Not Equal the
Competitive Edge of a Company
Atomy最大的優勢在於其全球近400萬會員的絕對決心，以及全心全意為員工服務的員工的意願。從一開始，Atomy從未將其物質資產視為其作為分銷公司的唯一競爭優勢，並且這將繼續保持真正的前進。
- 3. 產品和服務客戶真正的願望/Products and Services Clients Truly Desire
客戶真正渴望的是成功，無論是作為消費者還是通過Atomy開展業務。因此，Atomy需要不僅僅是一家以更實惠的價格為客戶提供更高質量產品的分銷公司。我們應該更進一步，竭盡全力提供幫助我們成員成功的服務。這是我們在過去所做的那樣，而我們將在未來繼續做。
- 4. 從競爭中脫穎而出/Standing Out From the Competition
Atomy在競爭中脫穎而出已經享有盛譽。這種區別幫助Atomy發展成為一家全球性公司，在短短8年內，其年銷售額達到10億美元。不同之處在於Atomy將遵守其客戶成功的絕對原則。這種決心創造了Atomy的絕對質量絕對價格座右銘，並建立了共同成長和共享日常生活的文化。Atomy在創立時的獨特之處在於它在競爭中脫穎而出並賦予Atomy競爭優勢。
- 5. 嘗試各種各樣的想法和概念/Trying Out a Variety of Ideas and Concepts
許多市場領先的創新都是通過提出有關小事和瑣碎事物以及違背傳統思維的問題而出現的。Atomy從分銷的角度重新定義了網絡營銷，擺脫了高質量產品定價高的想法。Atomy通過引入以合理價格出售高質量產品的新穎理念，讓我們從一個新的角度看待網絡營銷。Atomy的受歡迎產品HemoHim也是開箱即用的結果。Atomy有許多想法可以帶來客戶成功，例如GSGS（全球採購全球銷售）戰略和雙贏項目。Atomy不僅是一家有創意的公司，也是實施這些創意的堅強意志。
- 6. 靈活性和快速實施/Flexibility and Speedy Implementation
商業市場的變化步伐日益加快。因此，公司必須能夠快速調整自身以應對這些快速變化，及時實施新的業務理念。但是，傳統的自上而下的業務管理方法使得在業務運營中具有靈活性和快速性具有挑戰性。因此，Atomy的目標是建立一個有機生活社區的橫向組織，類似於變形蟲，其中的工作是逐個項目地進行的。Atomy總是採用這種基於項目的阿米巴組織結構來執行任務，取消傳統的部門和職稱，鼓勵員工與主管自由直接溝通。
您認識艾多美了嗎？覺得艾多美已具備哪些競爭優勢，哪些又是仍須努力發展的弱項呢？
您認識艾多美了嗎？覺得艾多美已具備哪些競爭優勢，哪些又是仍須努力發展的弱項呢？
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| What's Atomy's furture? |
Gaining Customers’ Recognition by
Effectively Going Above and Beyond
Can Atomy last 100 years, if not more? This
is a question all Atomy members may have, especially if their main source of
income comes through Atomy business. That’s because if Atomy were to close down
unexpectedly, the businesses that they have built up over the years would
crumble in an instant. To answer the question of whether Atomy can survive for
at least 100 years, let us first look into the conditions for sustainable
growth of a company.
LG Economic Research Institute has recently
released a report called “Conditions for Sustainable Growth of a Company,”
stating that in order to continue to grow into the future, the following six
conditions must be met:
- Continuous Update of the Business Model
One cannot assume that today’s customers and competitors will remain the same tomorrow or even a year later. A company should certainly develop and apply new strategies to keep up with its ever-changing customer base. A company should also adopt new methods to beat the competition. All the while, Atomy never fails to abide by one principle that has always been true with Atomy even though its customers and the competitive environment have changed. That is the Absolute Quality Absolute Price principle of Atomy whose primary business objective is the success of its members. Atomy tries to stay on top of market trends and adapt itself quickly to changes, bringing in new products for its customers based on their needs. Atomy also tries to support its members to succeed by implementing new and innovative services such as the Easy & Easy service and other IT- based services to facilitate their businesses.
- Material Assets Do Not Equal the Competitive Edge of a Company
Atomy’s greatest asset is the sheer
determination of its nearly 4 million members across the world, and the will of
its employees who work to support them with all their hearts. From the very
start, Atomy has never considered its material assets to be its sole
competitive edge as a distribution company, and this will continue to hold true
moving forward.
- Products and Services Clients Truly Desire
What customers truly desire is success,
whether it be as a consumer or as one doing business through Atomy. Therefore,
Atomy needs to become more than just a distribution company that provides its
customers with higher quality products at more affordable prices. We should go
a step further and do everything in our power to offer services that help our
members succeed. This is what we have done in the past, and what we will
continue to do in the future.
- Standing Out From the Competition
Atomy already has a reputation for standing
out from the competition. And this distinction has helped Atomy to grow into a
global company with annual sales reaching $1 billion in just 8 short years of
existence. The difference lies in Atomy’s will to abide by its absolute principle
of customer success. Such determination has created Atomy’s Absolute Quality
Absolute Price motto and established its culture of growing together and making
sharing part of our daily lives. Atomy’s very identity from its founding is
what makes it stand out from the competition and give Atomy a competitive edge.
- Trying Out a Variety of Ideas and Concepts
Many of the market’s leading innovations
have emerged by bringing up questions about small and trivial things and
defying conventional thinking. Atomy has redefined network marketing from a
distribution standpoint by breaking away from the idea that high quality
products should be priced high. Atomy has made us look at network marketing
from a new light by introducing the novel idea that high quality products
should be sold at reasonable prices. Atomy’s popular product, HemoHim, was also
a result of thinking outside the box. Atomy has numerous ideas to bring about
customer success such as the GSGS (Global Sourcing Global Sales) Strategy and
the Win-Win Project. Atomy is not only a company with ideas, but also the
strong will to carry them out.
- Flexibility and Speedy Implementation
The pace of change in the business market is becoming faster day by day. Thus, a company must have the ability to adjust itself quickly in response to these rapid changes, implementing new business ideas in time. However, the traditional top-down approach for business management makes it challenging to have flexibility and speediness in business operations. Therefore, Atomy aims at a horizontal organization structured as an organic living community, which is akin to an amoeba, where work is carried out on a project-by-project basis. Atomy always adopts this project-based amoebic organizational structure in carrying out tasks, doing away with traditional departments and job titles and encouraging employees to communicate freely and directly with their supervisors. The reverse mentoring system is also one example of Atomy’s efforts to foster the ability to respond in a flexible manner to the ever-increasing pace of the changing market.
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